It’s not a stretch to say that LinkedIn h the backbone of the modern professional world. Whether you’re looking for a job, professional connections, or to uphold your image, LinkedIn can be one of your greatest assets. Here are four tips for managing and creating a standout LinkedIn profile:
Personalize Your Page
Personalizing your page is hands-down the easiest way to make your profile stand out. Adding your own touch to your job descriptions, headlines, and personal information will give people a feel for who you are and the work that you do. Here are two of the easiest ways to make your page unique:
Create a custom URL
To create a custom URL, follow these instructions. Creating a custom URL will allow a potential employer to see that you put effort into personalizing your page. It improves your search appearances and gives the link a more professional look when including it in articles and emails.
Write a personalized headline
A personalized headline will immediately make your profile stand out. Simply click the edit button on your bio and type away. Creativity is your virtue here, so have fun.
Here are a few more tips to make your headline unique.
Share Articles
Information sharing is the bread and butter of LinkedIn — how can you make connections if you’re not engaging with content from others?
When you share articles that you agree with, relate to, or find exciting, it lets potential employers understand your interests and areas of expertise. Additionally, it allows you to engage with the connections that you’ve already made and increases your online presence by extending your reach.
Create Connections in Your Field
Research companies in your field, find a few that you look up to and make connections with their staff. Adding professionals that you admire to your network will help you improve your skills and give you opportunities to attend networking events with them.
Add a message to your invite
Always send a customized message with a LinkedIn invite — this adds a personal element to your relationship, leaves a good impression, and opens up the door for a conversation. This tactic is especially helpful when you haven’t formally met the person that you’re adding to your network.
Engage With Connections
There’s no point in working hard to stand out and create connections if you’re not going to maintain them. To continue growing your network, you need to interact with your current connections daily. To do this, you can like and share posts, comment on achievements, and reach out to connections where applicable.
LinkedIn can be one of the greatest assets to your professional growth if you use it efficiently. Follow these tips to maintain your success, your professional image, and your connections in the digital world.
For more tips and tricks to navigating the professional world, visit our talent blog or be sure to contact us today!
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