If you’re considering operating a staffing franchise or have recently become a franchisee, you may be daunted by the level of competition you may face. After all, staffing is a hundred and fifty-billion-dollar industry. You’ve got a lot of competition ahead of you, and most providers will have much more experience than you do. How can you set yourself up for success in your new venture?
It all comes down to your approach. Too many staffing firms are generalists. They engage in “me–too” staffing. Some couldn’t even identify their differentiators if you asked them.
Know Your Niche
As a franchisee, you already have a business advantage. You’ll have specific parameters to focus on since your territory will have a specified geographical scope. This sandbox you have to play in, combined with the guidance provided by your franchisor, gives you the opportunity to get to know a specific community in-depth.
Learn the Territory
Whether it’s a region you already know and reside in or an area that’s new to you, it’s essential to get to know the business community. That includes the major industries in the area, the movers and shakers who drive local businesses, the challenges unique to the regional economy and the local talent market.
Leverage the Information You’ve Gained
Decide how your business will proceed. Will you focus on areas that are thriving but underserved? For example, if there is a great deal of demand for light industrial staffing, consider concentrating your efforts there. If your research shows that there is a glut of other staffing firms serving this industry, but still appears to be plenty of market share narrow your field even further to differentiate yourself. Try narrowing light industrial to a specific subcategory such as food and beverage production and processing. The important thing is that you establish yourself as an expert in a particular niche. Don’t make the mistake of being too afraid of leaving anything on the table to commit.
Focus on Your Expertise
If you come from a technical staffing background will know the language and the challenges typical to that specialty. If you find that the region you serve is heavy on manufacturing, don’t disregard your experience and look to staff assembly positions. Instead, work within the market while using your background to target technical positions within the manufacturing industry. It’s the ideal way to focus on the existing market while leveraging your unique expertise.
Build Relationships — Wisely
As you launch your business, building relationships is essential, but take your time. Don’t take someone’s card at a networking event and immediately call to ask them for something. Start a conversation as well. Listen to their experiences, ask for advice and offer help if the opportunity arises. What you learn from your network could be worth more in the long run than a few grudging job orders you get when you put them on the spot.
Treat Your Candidates Well
The staffing industry has a reputation of treating candidates like they are just cattle — just moving through like part of the herd. It’s important that your service experience for your candidates is as positive as it is for your clients. Make the application, interviewing and screening process as simple and seamless as possible. Work around their schedules, especially if they are currently employed. Communicate with them consistently, so they know where they stand. Just because you have a database full of candidates doesn’t mean they are exclusively yours. By building mutual relationships, you’ll be able to attract and retain the best people. A solid candidate network is just as critical as strong client relationships, even though job seekers aren’t the ones paying the bill.
Want to Learn More About Starting a Standout Staffing Agency?
Contact NEXTAFF today! We would be happy to answer any questions you may have about owning a staffing franchise.
